Why so many of us love oud and its unique scent

I remember the exact moment I started to love oud, and it wasn't even because of a fancy perfume—it was the smell of a tiny, resinous wood chip burning in a small shop tucked away in a corner of the city. It hit me like a ton of bricks; this deep, smoky, almost medicinal scent felt older than history itself. Before that, I was a citrus and "clean laundry" scent person, but once you get a whiff of the real stuff, there's no going back. ...

May 5, 2026 · 7 min · Block Jamieson